The deal grants Blockchain.com extreme publicity through TV, signage, radio, and a personal membership area inside AT&T Stadium in Arlington, Texas.
The Dallas Cowboys has teamed up with Blockchain.com to become the pioneer NFL team to sign an official cryptocurrency partnership. According to media reports on the deal, the London-based crypto company now becomes the exclusive digital asset partner for the $6.5 billion team, the NFL’s highest-valued team.
Blockchain.com, which said in March it had raised capital at a $14 billion valuation, will receive immense access to the Cowboys brand. The company will enjoy several sponsorship opportunities, such as branding. Blockchain.com CEO Peter Smith, who met Cowboys owner Jerry Jones at The Star in Frisco to reveal the new partnership, said in a statement:
“When you’ve gotten an opportunity to delve into the form of future that you’ve within the digital world, I needed the Dallas Cowboys to be part of that future in any, and each means we might,”
Win rewards and exclusive experiences
According to Smith, the company settled on the Cowboys because of the team’s legacy status, and Cowboys fans will get some crypto perks. Dallasnews.com reporter Alexandra Skores reported that Cowboys fans will be able to win rewards and “exclusive experiences.” Speaking during the announcement, Blockchain.com CEO said:
“Over the course of our long-term partnership, our goal is to partner with the Dallas Cowboys on helping the world to understand cryptocurrency.”
In the last few months, Cryptocurrency firms have been competing to become big advertisers and sponsors of sports teams since they view sports fans as a ready audience for digital currencies. This year’s Super Bowl drew a U.S. TV audience of 101 million and featured ads by five crypto exchanges.
Crypto and Sports partnerships are trending
Crypto.com leads the pack after signing a deal last year and bought naming rights to the former Staples Center in Los Angeles, the home venue of the Lakers and Clippers basketball teams, the Kings Hockey teams, and the Sparks women’s basketball team. In November, the Los Angeles Times reported that the Singapore cryptocurrency exchange paid more than $700 million for naming rights for 20 years.
Further details indicate that the Cowboys and Blockchain.com will also create an avenue to see fans quickly access Dallas Cowboys content and their Blockchain.com wallet. The Cowboys goodies include away game VIP trips to player-hosted events. Blockchain.com CEO said in a blog post:
“Over the past year, we have taken a cautious approach to sponsorships — why? We wanted to partner with only a select few teams and businesses that are first in their category, founder or family-led, and have a reputation for integrity and long-term thinking. With the Cowboys, we’ve found our match.”
Blockchain.com, which has over 80 million customers in more than 200 countries, will run a special promotion via blockchain.com/first to kick off the partnership with the Cowboys family. Fans that sign up with their email on the landing page and purchase at least $100 of crypto within the next week will get a $50 crypto bonus.