The fast-growing crypto platform will become the exclusive cryptocurrency trading platform sponsor of the FIFA World Cup. Crypto.com will benefit from branding and drive awareness within and outside the tournament’s stadiums.
World football federation FIFA has jumped onto the budding cryptocurrency bandwagon after it announced that Crypto.com would be an official sponsor of the FIFA World Cup Qatar slated for November and December 2022. According to a statement shared by FIFA on its official website, the hugely popular cryptocurrency platform will tap into the vast viewership of the World Cup after establishing numerous high-profile partnerships in basketball, MMA, motorsport, and ice hockey.
Acknowledged Crypto.com’s commitment to other high-profile sporting events
The decision by Crypto.com to enter an exclusive deal with FIFA will be received well by the sports and crypto communities besides furthering the world’s largest soccer federation’s efforts to grow and promote the sport. FIFA’s Chief Commercial Officer Kay Madati acknowledged Crypto.com’s commitment to other high-profile sporting events and shared FIFA’s enthusiasm to secure such a prominent partner. Madati said:
“We are delighted to have a global brand like Crypto.com join us as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale.”
By getting exposure to a global event of the magnitude of the World Cup, Crypto.com has received a golden opportunity to raise awareness and replicate its success in its previous advertising campaigns, such as a recent one it ran during the 2022 Super Bowl. The firm’s Co-founder and Chief Executive Officer, Kris Marszalek, said that the partnership with FIFA is part of Crypto.com’s advertising strategy to make itself known worldwide. He stated:
“We could not be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments globally, and drive further awareness of Crypto.com globally. Through our partnership with FIFA, we will continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world.”
Renaming the Los Angeles’ Staples Center as the Crypto.com Arena
Over the last year, Crypto.com has been a significant sponsor to some of the most important sporting events. It enjoys partnerships with top-tier sports, including MAA, basketball, motorsports, ice hockey, and football. Last November, the firm made the headlines when it secured the naming rights deal renaming the Los Angeles’ Staples Center as the “Crypto.com Arena.” Madati added:
“Crypto.com has already demonstrated a commitment to supporting top-tier teams and leagues, major events, and iconic venues worldwide, and there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football.”
The latest sponsorship deal that comes soon after FTX signed a deal with tennis superstar Naomi Osaka continues Crypto.com’s push into global sports. Other deals include branding rights at the Bell Centre, home to the NHL’s iconic Montreal Canadians. Notable football club Paris Saint-Germain also named Crypto.com its first official cryptocurrency platform partner. Crypto.com is considered a leader in cryptocurrency adoption, with a customer base of more than 10 million global customers and 4,000 employees worldwide.