NewZoo’s latest report sheds light on GenZ’s gaming habits, foreshadowing the future growth of the metaverse and its impact on entertainment industries. Will it only be a matter of time before the Metaverse goes massive?
NewZoo’s recent report on the gaming habits of different generations has shed light on the future of entertainment and its potential impact on the metaverse. The report, which analyzed the habits of GenX, Millennials, and GenZ, looked into their engagement with various forms of entertainment such as gaming, music, films, and more.
The results showed that GenZ is significantly more engaged in multiple forms of media, particularly with interactive media. This generation has a preference for media that encourages active engagement and interaction, which is a sharp contrast to passive consumption. This trend can be observed across all forms of entertainment, with gaming being the most actively engaged.
GenZ Shaping the Future Metaverse
When compared to other generations, GenZ is similar in its amount of consumption of passive media to previous generations. This entails watching and listening to forms of media (watching tv, listening to the radio). The stark difference only comes into play when compared to active consumption, which says a lot about how the industry is going to move forward.
When contrasted with other research studies, this fact holds significantly true. According to another study, GenZ is literally shaping the future of the video game industry with 87% of GenZ gamers actively playing video games. In fact, a metaverse game in southeast Asia is also taking the industry by storm. It was only after its popularization that netizens realized its crypto aspects, which means its socialization and features were its primary hook factor for consumers.
NewZoo explicitly states that this generation could serve as the “foundation of the metaverse,” where games are the primary destination for entertainment. This shift in behavior will greatly impact the entertainment industry moving forward, as well as consumer brands and the traditional media value chain.
Michelle Rouhof, CEO of NewZoo, says that this change in consumer behavior could lead to big strides for the metaverse. With GenZ’s affinity for interactive media, it is clear that the future of entertainment will be heavily influenced by the gaming industry and the potential of the metaverse.
This report serves as a reminder that the gaming industry should continue to strive for growth and innovation in order to meet the demands of this new generation of consumers.
It is also a call to action for traditional media and consumer brands to adapt to this changing landscape and prepare for the possibilities of the metaverse.