The legendary 90s rapper, The Notorious B.I.G., recently entered into a crypto collaboration with the metaverse platform The Sandbox. The partnership is between the late rapper’s label, Warner Music Group, and his estate, and the Metaverse platform.
90s Rap Royalty in a Digital Realm
The announcement states that a new NFT avatar collection and an update to Warner Music Group’s social hub will be released in addition to the B.I.G. Sandbox experience. Additionally, Warner Music Group’s social hub also offers an enhanced space for enthusiasts to delve deeper into the rapper’s legacy.
Inspired by the essence of Brooklyn, The Sandbox introduces the “Breakin’ B.I.G.” experience. The collaboration offers players a chance to encounter the iconic rapper’s avatar in a vibrant, arcade-style 2D world. Participants navigate through various quests and they’ll engage in tasks mirroring the essence of B.I.G.’s legacy. They can also contribute to the virtual Brooklyn community and face off against B.I.G’s former rivals in the digital realm, helping the legendary hip-hop artist to reach even greater success.
It isn’t farfetched to say that Notorious B.I.G. represents the quintessential 90s style. The integration of Biggie’s music and the retro side-scrolling game concept into the Web3 platform does a great job of showing this side of his world.
Celebrities like Steve Aoki, Snoop Dogg, Paris Hilton, Deadmau5, Elvis Presley, and now Notorious B.I.G. have all either created experiences or contributed their likenesses to the voxel-style game.
Warner Music has been pushing for blockchain integrations this year, even though The Sandbox has also started working with major brands like McDonald’s and Gucci. Warner is collaborating with Polygon Labs to introduce a blockchain music accelerator in addition to planning branded character skins with Ready Player Me.
More About The Notorious B.I.G.
Christopher George Latore Wallace is an American rapper, who was better known by his stage names The Notorious B.I.G, Biggie Smalls, or simply Biggie. Many people rank him as one of the best rappers of all time. He has his roots in East Coast hip hop, specifically gangsta rap. Wallace made his reputation for delivering lyrics with a unique, carefree style that contrasted with the frequently depressing subject matter.
About The Sandbox
The Sandbox is a collection of digital experiences that the land owner has personally designed and altered. The Sandbox ecosystem is still expanding rapidly. They have now achieved the status of consistently having one or more play-and-earn events going on. Over the years, The Sandbox has formed over 700 partnerships, many of which are used to create original Sandbox experiences! And among them are many well-known brands like Warner Music, Snoop Dogg, Atari, and more!