Spotify is testing an unlockable playlist feature through tokens and NFTs in collaboration with metaverse band, Kingship. The move is part of Spotify’s push towards web3 integration and improving user experience. Read more in this article.
Spotify, the popular music streaming platform, has reportedly taken a step towards the world of Web3 by introducing a new feature in collaboration with Kingship, a metaverse band. The new feature is said to offer unlockable playlists which are only accessible to NFT holders and token owners.
According to Kingship, users with Web3 wallets such as Rainbow, Metamask, and Ledge Live can unlock the playlist through their NFTs. The band announced the new feature via a series of tweets, revealing that the playlist will contain exclusive songs specifically curated for this experience.
A spokesperson for Spotify has confirmed that the playlist feature is currently being tested and is only available for premium users. The company’s main focus is to improve user experience through these tests and further gauge user reception with its integration of blockchain characteristics with its product. Spotify also conducted a similar test last year, which allowed artists to promote their NFTs through a profile feature.
Spotify’s March Towards Web3
Spotify’s recent push into Web3 integration has sparked rumors and speculation about its future vision in the crypto world. Although the company has not revealed its plans for crypto, it is evident that the music streaming platform is keeping a close eye on blockchain technology.
The company continues its push despite the massive layoffs since the bear market and the continuing negative image the crypto industry has suffered these last few years.
While it remains unclear how Spotify plans to integrate blockchain technology, its recent tests indicate that the company is actively exploring the possibilities. With the rise of NFTs and blockchain technology, it’s not surprising that Spotify is looking to integrate it into its platform, which has millions of users worldwide.
In conclusion, Spotify’s partnership with Kingship to offer unlockable playlists to NFT holders and token owners is a promising development in the Web3 world. Although the feature is still in its testing phase and limited to premium users, it signals that Spotify is exploring the possibilities of blockchain technology.
There are many ways that a music platform will be able to leverage blockchain technology. Whether it be to the use of user-owned digital music or NFT profile pictures, it will be exciting to see what the future holds for the music streaming platform in the crypto space.