The 23-times Grand Slam, Serena Williams, says the leading crypto’s limited supply of 21 million coins ever to exist makes it a great investment tool.
World-renowned tennis star Serena Williams recently partnered with Block’s money transfer service Cash App to bring more financial services to women and people of color using Bitcoin. In a recent statement, the leading athlete has heaped praise on Bitcoin, the leader in the industry, calling it a “super strong investment.” According to the 23-time Grand Slam winner, the crypto world is constantly evolving, but this progress is led mainly by Bitcoin.
Williams’ investment was made through her Serena Ventures firm. Lolli is at least the second crypto-related platform Williams has invested in; she unveiled in a 2019 Instagram post to have invested in cryptocurrency exchange Coinbase.
Progress is led mainly by Bitcoin
Block’s co-founder Jack Dorsey announced the tennis star’s entry into a deal with the firm during the Miami Bitcoin Conference. William herself stated that she hoped the initiative would include grand women and people of color additional access to Bitcoin’s opportunities. She stated:
“It’s important to expand Bitcoin to women and people of color.”
In addition to that, in a viral Twitter clip, William has shown her belief in Bitcoin, which is the primary digital asset in word and deed. She explained:
“What’s interesting in Bitcoin is there is not going to be a ton available. I like looking at it like that and deciding: Okay, that is a super-strong investment in terms of all cryptocurrencies. There’s a lot happening in the cryptocurrency world, and obviously, I think it’s all being led by Bitcoin.”
Earning and owning Bitcoin is a step towards financial inclusivity
The tennis star and her husband, Alexis Ohanian, a co-founder of Reddit, recently invested $5 million in Bitcoin rewards company Lolli. The funding round, which included several other investors, will go toward developing Lolli’s mobile app, which lets users earn Bitcoin when they shop online at partnered retailers. Kroger, Best Buy, and Nike are among the 1,000 retailers to offer Bitcoin rewards for purchases on Lolli. Commenting on the investment, Williams said in a statement:
“I’m excited to announce my investment in Lolli, a company on a mission to make Bitcoin more accessible. Earning and owning Bitcoin is a step towards financial inclusivity for all people.”
In a recent interview with Bloomberg Technology, Williams was asked to choose between BTC, ETH, or another cryptocurrency on the horizon.
“I think there is something else on the horizon; a few that I know are on the horizon. I think Bitcoin has had an amazing boom, and it continues to do something amazing, and it’s huge.”